we’re more than distributors,
we’re partners in parenting...
Specializing in gear, feeding, stroller accessories, and nursery essentials, we bring globally trusted baby brands to shelves across the GCC.
Backed by the retail legacy of the Lals Group and over 40 years of industry excellence, our deep regional insight and global sourcing expertise ensure that every product we deliver meets the highest standards of safety, design, and quality.
Our exclusive portfolio features globally loved brands such as:
Leclercbaby | iCandy | Elodie | Kikkaboo | Dooky | Luma.
Brands trusted by families and preferred by retailers.
Specializing in gear, feeding, stroller accessories, & nursery essentials, we bring globally trusted baby brands to shelves across the GCC. Backed by the retail legacy of the Lals Group and over 40 years of industry excellence, our deep regional insight and global sourcing expertise ensure that every product we deliver meets the highest standards of safety, design, and quality.
what we believe in...
At the heart of our business is a simple mission: to bring the world’s most trusted and superior brands to families across the Middle East ensuring every child grows up with comfort, safety, and the very best care, because when it comes to babies, only the best will do.
what we work towards...
- To build lasting partnerships rooted in trust, insight, & shared growth
- To make high-quality, parent-approved essentials easily accessible to retailers
- To enrich the parenting journey by bringing safe, stylish, and reliable brands into every home
what we believe in...
At the heart of our business is a simple mission: to bring the world’s most trusted & superior brands to families across the Middle East ensuring every child grows up with comfort, safety, and the very best care, because when it comes to babies, only the best will do.
- To build lasting partnerships rooted in trust, insight, & shared growth
- To make high-quality, parent-approved essentials easily accessible to retailers
- To enrich the parenting journey by bringing safe, stylish, and reliable
- brands into every home
